Etch-A-Sketch
Etch A Sketch is a registered trademark for a mechanical drawing toy manufactured by the Ohio Art Company.
An Etch A Sketch resembles a thick, flat gray screen in a plastic frame, and is equipped with two knobs on the front of the frame in the lower corners. The knobs move a stylus that displaces gray powder on the back of the screen, leaving a dark line as the stylus is moved. The knobs can thus be used to create lineography. One knob moves the stylus horizontally, and the other vertically.
Introduced near the peak of the Baby Boom, the classically simple Etch A Sketch is one of the best-known toys of that generation, and remains popular to this day.
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The Etch A Sketch toy was discovered at a European Toy Fair in 1959 by Ohio Art president H.W. Winzeler. It was created by Arthur Granjean. Granjean originally called it "L'Ecran Magique" ("the magic screen"). Requiring two presentations of his product, Granjean was able to convince Winzeler to pay the steep licensing fee. In 1960, Ohio Art launched the toy for the holiday season with the name of "Etch A Sketch". With the similarity of a television itself, Ohio Art supported the toy with its first televised advertising campaign.
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